RATES/demo 2006

MetroLA news magazine
Connecting Communities thru Art & Transit for 7 years

5140 Lankershim Blvd
No Hollywood, CA 91601

818-769-8414 fax on request
editor@metroLA.info or editor@nohoLA.com www.metroLA.info

adjunct of NoHoLA news magazine

Editor in Chief/Publisher: Anna McWillie

FEATURE sections:
Art Music Film Theatre Style Food Lit & Community News
some content in Spanish


CIRCULATION
40,000 distributed free bi-weekly every other Tuesday
26 ISSUES PER YEAR variations in May, October, and December
Sexually explicit ads not accepted

DISTRIBUTION in Los Angeles County
Panorama City Pacoima
Van Nuys NoHo
Sherman Oaks Burbank
Studio City
Hollywood
WeHo Silverlake
Beverly Hills Downtown


RATES / SPECS

Full Page
10” w x 12 3/8” t
non-bleed format
1 ad 1 issue gross rate$800 per ad

2 ads 2 issues/ 4 weeks
10% discount $1440 total$720 per ad


1/2 Page
10” w x 6 1/8” t
horizontal
5” w x 12 3/8” t
vertical
1 ad 1 issue gross rate $540 per ad

2 ads 2 issues/ 4 weeks
10% discount $972 total $486 per ad


1/4 Page
5” w x 6 1/8” t
2 3/8” w x 12 3/8” t
strip
1 ad 1 issue gross rate $350 per ad

2 ads 2 issues/ 4 weeks
10% discount $630 total $315 per ad


1/8 Page
5” w x 3” t
1 ad 1 issue gross rate $240 per ad

2 ads 2 issues/ 4 weeks
10% discount $432 total $216 per ad
12 ads apprx. 6 months
25% discount $2160 total $180 per ad


1/16 Page
2 3/8” w x 3” t
1 ad 1 issue gross rate $130 per ad

2 ads 2 issues/ 4 weeks
10% discount $234 total $117 per ad
12 ads apprx. 6 months
25% discount $1170 total $97.5 per ad


demi ad
2 3/8” w x 1 1/2” t
1 ad 1 issue gross rate $80 per ad

2 ads 2 issues/ 4 weeks
10% discount $144 total $72 per ad
12 ads apprx. 6 months
25% discount $720 total $60 per ad



CLASSIFIEDS
1 issue $25 2 issues $35

LISTINGS
1 issue $15 2 issues $25

WEB LINKS
4 weeks $15


DISCOUNTS for pre-payment
10% for 2 ads
15% for 4 ads
20% for 6 ads
25% for 12 ads
50% for 26 ads


FORMAT
electronic files Mac Platform pdf tiff jpg
eps rtf QuarkExpress 150 dpi (85 line)
artwork preparation $25 minimal charge



DEADLINES / STREETDATES

New Girl Bands
Dec 27 Jan 3’06

New Design
Jan 12 Jan 17

Romance
Jan 26 Jan 31

History
Feb 9 Feb 14

Weddings
Feb 23 Feb 28

Shams / What Rocks
Mar 9 Mar 14

Visionary Men
Mar 23 Mar 28

Garden
Apr 6 Apr 11
Apr 20 Apr 25

Festivals
Apr 27* May 4*
May 11 May 16

Maverick Women
May 25 May 30

Summer Reading
Jun 8 Jun 13
Jun 22 Jun 27

Spas/ Getaways
Jul 6 Jul 11
Jul 20 Jul 25

Restaurants
Aug 3 Aug 8
Aug 17 Aug 22

Back to School
Aug 31 Sep 5

8th Anniversary
Sep 14 Sep 19

2007 Autos
Sep 28 Oct 3

Dia de los Muertos
Oct 5* Oct 12*
Oct 19 Oct 24

Pets / Adoption
Nov 2 Nov 7

Holiday Issues
Nov 16 Nov 21
Dec 7* Dec 12*
Dec 27 Jan 2’07




DEMOGRAPHIC

Writers, actors, artists,

musicians, producers90%

age 29-45 85%

college degree 75%

in entertainment field85%

homeowners 65%

parents 55%

male 46%

female 54%

Spanish speaking 18%

per month
go to 2 films 80%
visit galleries,museums70%
got to 2 plays 65%
got to 2 venues 60%
buy 2 books 70%
buy 2 cds 80%
rent or buy 2 films 85%
eat in restaurant 22x 80%

attend per year
amusement parks 2
art exhibits 9
signings/lectures 7
clubs/concerts 12
dance performance 1
libraries 12
malls 15
movies 8
restaurants 52
theatre 7

buy per year
art 3
automobiles .25
books 12
CDs 11
clothes $2.5k
DVDs 9
electronics 6
furnishings 10

hire per year
contractors 2
home service 33
employees 5

ages
15-17 2%
18-25 12%
26-35 34%
36-48 34%
50-59 9%
60-75 7%
76+ 2%

income household
36k+ 25%
65k+ 35%
85k+ 25%
120k+ 9%
200k+ 6%